Ludendo group is one of the largest and most dynamic toy distributors in France. Under well known entities such as la grande recre, jouetland, starjouet, and bebeland, the ludendo group has over 250 shops principally in France, with an annual sales of 330 million euros.

Lgr Asia, the Hong kong based purchasing and sourcing office of the ludendo group, in collaboration with French specialist in toy design and marketing, has developed a wide range of private labels in all toy categories: Girls, boys, preschool, construction, plush, wooden toys, games, outdoor, discovery and creation, musical, and party and costume products. These private labels, registered as trademarks in Europe, epitomize the finest in creative design and advanced marketing strategies, will continue to contribute largely the commercial value to the distributors.

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